For the legal services sector, the owners or managers of a law firm in developed countries have been long enough in digital marketing and lawyer SEO services to develop their business. Then, what about the law firm in America? Is it time for them to turn to digital marketing strategy?
Here are three reasons why law firms in America should be digital marketing like law firms in developed countries.
First, American consumer behavior has changed. In the last 10 years, there has been a significant change in consumer culture. The change is dominantly influenced by the development of digital technology, which has led to social media rides, smartphones, and search engine technology.
The phenomenon of the proliferation of online shopping sites is a real example of changes in consumer behavior. Now, consumers do not need to laboriously go to the store to buy an item. Thanks to an online shopping site, consumers simply play their fingers pressing the buttons on a cell phone to order goods.
Changes in consumer behavior also occur in the legal services sector. Now, consumers are no longer looking for advocates in conventional ways like looking at a phone directory or asking for a friend’s reference. By utilizing the search engine on the internet, consumers simply type relevant keywords to get information about advocate services in accordance with the legal issues it faces.
Second, great opportunities because the competition is still minimal. Facts on the ground show that not many law firms in America are taking advantage of digital marketing. Most law firms have not realized the importance of having a good website, Search Engine Optimization (SEO) is still underestimated, Facebook and Youtube have not been maximized for business law firm interests.
Third, digital marketing allows law firms to interact with customers. Interactive is a distinctive characteristic of digital marketing that distinguishes it from conventional marketing. Through digital marketing facilities such as response columns or online conversations posted on websites or social media such as Facebook, law firms can quickly figure out how customer responses to services are delivered.